Malaysian B2B Marketplace- Here is how they are Booming Worldwide

 

As technology has advanced, the internet has been replicating the offline market to the online market. And it is no secret that Malaysia has experienced remarkable growth in the b2b e-commerce sector over the past few years. Malaysia fastest growing b2b marketplace maintains the b2b supply chain through e-commerce and the traditional market as well.

What is Business Directory?

A few decades ago, the business directory used to remind us about yellow pages. Now, as technology is on the rise, people use search engines to search for business directories. Now Business Directory refers to a website that displays business information into lists. It categorizes business by size, niche, address, and activity.

Along with that, the modern online business directory also includes videos, photos, and URLs. Like any other directory, the Malaysia business directory currently has millions of monthly active searchers. In addition to the premium option, they also offer complimentary listing.

Types of B2B Marketplace in Malaysia

The b2b marketplace is a platform that connects various businesses for the replenishment of the supply chain. This web place helps sellers offer their products and services. Unlike b2c websites, these marketplaces target other companies. Based on the type of business, the b2b marketplace is divided into types:

  • Horizontal b2b Marketplace- horizontal b2b marketplace facilitates the demand of a wider range of customers in different sectors. They bring together businesses of different segments. In a nutshell, a horizontal b2b marketplace can be defined as a one-stop-shop. Marketplaces including, Business directory Malaysia lists various categories of products at a particular place.
  • Vertical b2b Marketplace — the vertical b2b marketplace in Malaysia caters to a specific audience. As it focuses on a particular niche, it gets buyers of common needs. Businesses give a strong customer experience.

The Malaysia business directory is also classified into several forms based on the business model they use.

  • The Hybrid Marketplace- It is a marketplace that offers more than one marketplace. Hence it is a complex network. This marketplace involves both, c2c b2c and b2b elements in a single platform. As it offers more than one model, hence the name came hybrid marketplace.
  • The product-based b2b marketplace- As the name suggests, the product-based b2b marketplace supplies physical products to businesses. This particular place is known for its high overhead cost and investments.
  • The service-based b2b marketplace- On the other hand, the service-based marketplace offers help in fixing their difficulties. For example, a human resource supplier company may help a construction company by providing technicians, laborers, and engineers.

What B2B Business models does Malaysia follow?

We all know that b2b e-commerce is a complex thing, and thus similar is its models. As the businesses now have more online presence, the Malaysia business directory has set up a perfect example for many aspirant e-commerce starters. Let’s find out the models that have made the Malaysian market so efficient.

  • Intermediary-oriented model- this model allows the seller and buyers to connect and transact with each other. The owner of this marketplace maintains a log of sellers and buyers. The goal behind is to earn profit.
  • Buyer-oriented Model- as the name says, this model revolves around the demand of buyers. The buyer businesses have to build an online portal to get quotations from seller businesses. Then after careful analysis, the buyers can choose their seller. That is how it diminishes administrative costs. Apart from bringing the sellers and buyers together, it also helps the businesses to expand their network.
  • Supplier-oriented model- The supplier business sets up a marketplace. The business directory Malaysia gets more benefits from this specific business model. The supplier businesses have the prerogative to fix their prices based on the demands of the customers. The suppliers are easily searchable in this marketplace.

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