How to increase sales for your manufacturing company in 2021

Sales is not any longer almost selling anymore, but about creating trust and consistently educating your customers about your products and it's quality. Once we mention manufacturing, without a rock solid foundation and an honest level of trust from your buyers or customers, it's going to be quite hard to extend sales. Today we'll cover a broad range of strategies and techniques which will help your manufacturing company to get more sales.

First, we'll take a glance at the normal approach to sales and marketing within the manufacturing industry, before introducing you to a contemporary and streamlined digital marketing strategy designed to teach potential customers about your services and products. So, if you've got a producing company but are struggling to extend sales, double your profits and gain an honest reputation online, prepare to find out the tricks of the trade!

Traditional sales practices for manufacturing companies Traditionally, sales were made in-person or over the phone. Businesses relied on participating in trade shows to form connections with prospects, and would print product catalogs and pay to possess them distributed to succeed in remote buyers. Communication was harder , and therefore the process was generally inconvenient.

Selling to customers outside of your region was also particularly difficult. To take this a step further, some manufacturers would also advertise on billboards, in newspapers, and on TV. Such marketing activities would require a substantial amount of cash to try to do , to not mention the time it might fancy plan, prepare, and execute effectively. However, the way that manufacturers and other B2B business approach sales has seen a huge digital transformation over the past year. The planet wide spread of COVID-19 in early 2020 sent the world into a frenzy. 

Any in-person activities had to be moved online. consistent with a recent McKinsey research1, with COVID-19, 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions. for several B2B companies, many businesses were still conducted in-person, in order that they were forced to think on their toes and quickly adapt to the new circumstances. "The B2B world has inched its way towards digitalization until it had no choice but to completely emerge. "For many businesses, this push towards digitalization was a blessing in disguise. 

The web world opens doors for endless opportunities in sales and business growth. Online selling uses a spread of tools and approaches to succeed in potential customers both near and much . It gives you the chance to open your business to customers in several countries and regions. These tools also offer you resources to streamline your sales process and keep your sales cycle moving at a healthy rate.9 ways to extend manufacturing sales The key to sustaining and growing your manufacturer comes right down to increasing your sales. Fortunately, there are small tweaks you'll make to your sales processes and general approaches to business which will yield great results. Let's take a glance at 9 things that you simply can do to require your sales game to subsequent level.

1. Automating processes

Automating tasks and processes gives you the facility to allot time and resources during a way that creates more sense. Some tasks which will be automated include lead generation, marketing, email blasts, ordering, invoicing, recurring payments, and pipeline management. By automating this stuff , your sales team can spend longer and resources on fostering relationships with prospects, current customers, and past customers. This is to not imply that automation replaces genuine human interactions within the sales process. In fact, that's not what we're saying at all! Simply use automation to streamline the steps of the method that don't need manpower to achieve success .

2. Building a web presence

Increasing your sales within the ever-growing digital world means building a web presence. The purpose of this is often to form your manufacturer discoverable in order that you'll generate leads.In order to effectively generate leads, you'll have to be intentional with how you set about this step.

Simply having a web presence isn't enough. The platforms you employ to display your brand and products must be designed with lead generation and sales in mind. Let's take a glance at how this is applicable to different online channels. An on-brand website A website of your manufacturer can function a centralized platform that contains all relevant information about your business and products.

Your website should clearly explain who you're , what you are doing , who you serve, and the way you serve them. Calls-to-action are vital to possess on your website because they provide viewers direction. counting on your sales strategy, you'll prompt viewers to contact you otherwise you could send them to order products directly by integrating with an ecommerce system. you'll also use lead magnets to gather email addresses to use for email marketing. We recommend hiring knowledgeable developer to create your website, in order that it uses best practices to form it user-friendly, on-brand, and professional looking. "Storefronts" on digital marketplaces As we mentioned, ecommerce has been game-changing within the manufacturing industry over the past year.

Adding your products to a custom page or "storefront" on a B2B ecommerce platform will put your products ahead of the eyes of individuals who need them. Malaysia B2B Directory trademalaysia.com, for instance , may be a platform that's built for manufacturers such as you to list their products, showcase their production capabilities, and connect with many customers that are able to buy. As a seller on our platform, you'll upload your products to a custom-built storefront that automatically translates into over a dozen different languages counting on your viewer's location.

The products that you simply upload to the present storefront are automatically added to the platform's program , so if a client is checking out something you've got available, they're going to be directed to your listing where they will place an order or contact you directly. Launching a storefront on Alibaba.com is additionally easier and more cost-efficient than you hire a developer to create an internet site from scratch. No coding and style skills are required.

Optimized LinkedIn profiles Every member of your sales team should have an optimized LinkedIn profile.

This will help build connections with potential customers and provide your team members the power to create their professional networks within the online space. Since these profiles are going to be representative of your company, it's important to line some standards to make sure that they're as professional as possible.

Profile pictures should be professional headshots instead of cropped group photos or selfless. All of the text on the page should speak to people whose businesses fall under your audience .Additionally, you ought to find a page for your business in order that each of your employees can link thereto within the "Experience" section of their profiles.

LinkedIn should be used as a tool to create genuine connections instead of simply finding contacts to cold pitch too. Social media pages Social media profiles are important for extending your reach. it's an honest idea to possess a profile together with your business's information on each of the main platforms, albeit you're not currently planning on going all-in with advertisements or content creation.

When we say "major platforms," we're pertaining to Facebook, Twitter, Instagram and YouTube. we'll mention which platforms to pour your resources into a touch further along during this post, but it's important to be discoverable anywhere.

3. Digital marketing

One major a part of increasing your sales is by aligning your sales efforts with marketing.

Digital marketing is becoming more and more important within the B2B online marketing space, and it's an excellent tool for taking your manufacturer to subsequent level.There are several approaches to digital marketing, but which of them you use should depend entirely on your audience . As a manufacturer, your audience is other businesses, but so as to achieve success with marketing, you've got to be more specific than that. If you haven't already, it's an honest idea to create a perfect buyer profile.

Develop your marketing strategy to succeed in this persona. unsure where to start? Take a glance at what your competitors do and use those ideas to develop a technique that creates sense for your unique brand and offer.

Here are a couple of general digital marketing approaches that you simply can use in your strategy. Search Engine Optimization (SEO)Remember the on-brand website we talked about before? you'll use program optimization (SEO) to increase the reach of that website to people that are looking up terms associated with your business. SEO works by optimizing your website for specific keywords that your audience is searching. for instance , if you're a shoe manufacturer, you'll aim to rank for terms like "best shoe manufacturer" and "how to seek out a shoe manufacturer."

You'll likely have even better luck with more niche-specific keywords like "high heel manufacturer" or "running shoe manufacturer. "For best results, you ought to hire specialists that are skilled in both SEO content creation and backend technical SEO development. These specialists will work together with your marketing team to work out which keywords to focus on .

Please remember that your optimized site shouldn't only be designed to get traffic but to convert readers into buyers. Use appropriate calls-to-action, email captures, and get in touch with forms to push viewers within the direction that you'd like them to require .Social media marketing Social media marketing is large within the B2C world, and it's becoming more important within the B2B world.

Although you'll have a presence on all of the main platforms, it's an honest idea to specialize in the one or two platforms where your ideal audience is "hanging out." Manufacturers can create both organic content and paid ads on social media. Since social media marketing has many various layers, we recommend hiring a social media specialist to offer you direction during this arena. Email marketing Email marketing may be a good way to attach with warm leads and customers who have bought from you within the past. These blasts are often general with tips and other valuable content, or they might be super targeted with unique offers and promotions. Another approach would be to line up automated emails to remind your past customers to get more stock once you identify how quickly they are going through each order.

4. Optimizing your sales pipeline

So much is often achieved by making small tweaks to optimize your sales pipeline. Take a glance at your current sales pipeline and identify any leaks or blockages. Assess what's working and not working and adjust accordingly. Optimizing your sales pipeline takes a touch of observation and tracking trends over time.

5. Global expansion

Breaking down geographic borders on your business and going international may be a good way to extend sales. This grows your pool of potential clients exponentially. Entering the worldwide market together with your business will open many doors since it'll expose your brand to prospective clients round the world. Thanks to innovative tools for real-time translation and automatic currency conversion on platforms like Alibaba.com and Trademalaysia.com, global expansion is attainable for manufacturing businesses both big and little .  

6. Prioritizing customer service

One thing that a lot of businesses overlook is customer service. Constantly showing your customers that you simply appreciate them is vital for building future working relationships. When you provide excellent customer service, you're getting to start generating positive customer reviews, which help build trust and encourage more people to put an order with you or submit an inquiry.

If you receive a customer review, it's important to maximize this good piece of PR, by posting it on your website, sharing on social media, and responding to the customer to point out your appreciation. You can encourage more clients to go away reviews and recommend you to their business connections, by giving an incentive. you'll enter anyone who gives you an honest review into a prize draw to win a $100 gift card for instance , otherwise you could reward customers with a tenth discount on their next order once they review you online.

To provide excellent customer service you would like to form sure that your communication is on point. Be clear with customers about their orders, your price structure, the shipping and logistics details like the utilization of Incoterms. When a customer has high expectations but you fail to speak well with them, you risk disappointing them, which may cause disputes regarding payment and negative customer reviews about your services. To avoid this, be according to communication and accurate with timeframes. If you would like to delay or postpone the delivery, be honest in your approach. Customers appreciate honesty and integrity when it involves business.

7. Maintaining quality assurance

As a manufacturer, you're liable for producing goods with a top quality that matches the worth tag. you would like to line measures and processes that make sure that every item that you simply manufacture has an equivalent exact quality because the rest. Buyers will appreciate this consistency and should even ask what you are doing to take care of quality assurance in your production. Having materials prepared that outline how you guarantee the standard of your products is beneficial because you'll simply send it over to inquiring prospects. Many manufacturers also offer a money-back guarantee, which suggests they vow to issue refunds if there's ever a problem with the standard of 1 of their products. This may help keep you focused on producing at standard quality and it'll help build trust with prospects.

8. Sales enablement

Sales enablement is an important aspect of operating a successful sales team. unsure what that means? Sales enablement is providing your sales representatives with the info and insights they have to form sales. This includes details about your product, insights on your audience , and even information on specific leads. In most situations, sales enablement requires collaboration and cooperation between the sales and marketing teams. Access to research and data associated with who your selling to will help make your sales team's efforts simpler .

9. Strategic pricing

Pricing plays an enormous part within the success of your sales. You've likely heard the term "priced to sell" in regard to an honest deal. This quote insinuates that cheaper is best , but that's not always the case. You should price your products to sell to your target market. meaning if you're selling to retailers that carry luxury products, a better price point is suitable , and a lower cost point may very well turn customers away.

On the flip side, if you're selling to retailers that are branded as a budget option, a lower cost point makes more sense. Assess what proportion you would like to charge so as to form the profit that you're aiming for. It's an honest idea to inflate your rates a touch bit in order that you've got some flexibility during negotiations. Once you take this approach, customers will appreciate you bending to offer them a far better deal. Again, if you're stuck, take a glance at what your competitors do .

Final thoughts

Increasing your sales features a lot to try to to with prioritizing your customers' needs. Each of the ideas we've provided only works once you put them into practice together with your customers in mind. Many manufacturing businesses are turning to the web and other digital tools to spice up their sales. B2B ecommerce platforms like Trademalaysia.com are making it easier than ever for manufacturers to attach with more customers, generate more leads, boost sales, and grow your business.