3 Tactics To Instantly Gain More B2B Leads

Ah, B2B leads! How greatly seeked. How passionately desired. How sweating hard to get!

If I could add up the greatest desire of most current generation entrepreneurs and business owners, it would be this: I want more and more leads. Unfortunately, the process of gaining qualified B2B leads is not that easy. Some niches are notoriously hard to penetrate.  

Chances are you’re not a stranger to the business marketing process. You already understand the importance of verifying your target market, creating a relevant customer persona, streamlining your unique selling proposition, and having a foundation of great marketing concepts.

What you need now are B2B lead generation tactics that really work. And here what you’re about to read in the next couple of minutes are three tactics that have consistently given us amazing results even in the current pandemic situation.

1. Overhaul your online presence

Social media and B2B advertising is a huge business. In 2019-20, marketers spent more than $154 billion on social media and B2B platform advertisements, with this number projected to reach $192 billion by the end of 2020. As more people than ever before are now working from home, social media consumption along with usage of business portals has increased significantly. 

Now, according to data, 44 percent of people are spending longer on social media  and traffic on business to business portals have also increased than prior to the crisis. The pandemic have changed the user patterns and now more users are coming online to interact with their preferred brands. 

As platforms like LinkedIn, Twitter, YouTube and Instagram along with B2B portals like Alibaba, TradeMalaysia surge with activity, it's time to take a relook at your brand’s online presence and measure steps to optimize the types and frequency of content that you put out. This will typically involve putting out more regular content that helps to nurture qualified business leads and grow your customer base, interacting with your followers, product inquiries and keeping up-to-date with your changing user/follower demographic. 

Though we all are well aware of the fact that the economy is in a downturn, how you leverage the online presence of your brand really does magic when it comes to generate new business. As per industry experts, the growth of the online sector has taken a big leap forward due to the current pandemic. The growth which was expected to happen in 2025 is actually happening now.

“High-performance content and powerful online presence will be a main source of leads for B2B brands in 2020-21. This can be done with the help of social media and B2B platforms like TradeMalaysia.com and Alibaba.com. 

2. Host a virtual event

Although most conferences, business meetings and networking events have been cancelled, networking still remains one of the best ways to generate good business leads. But currently that face-to-face meet and greets and live networking events are a no-go, it’s time to get a bit creative. 

Virtual events stand out as one of the most promising methods to generate B2B leads and help your customers see the value your business provides. Webinars, in particular, are fast growing in popularity among businesses looking to ramp up prospecting, since they can be delivered at quite a low cost using one of the numerous webinar hosting platforms available online. 

3. Start retargeting

Approximately 97 percent of users who land on your website or on your business page of a business directory don’t end up making a purchase. 

But that doesn’t these potential leads aren’t interested in your product — they might just need more time to get convinced than your average customer. Fortunately, there are ways to get back these lost opportunities and convert some of these warm leads to hot leads and ultimately paying clients. 

One of the best ways to do this is with a little known business tactic known as retargeting. In short, retargeting is a tactic used to re-engage prospective customers who have already engaged with your brand — that may be through your website, B2B marketplace, social media, mobile app or other avenues. This magically works by showing these leads follow-up adverts when they visit other web portals and consume social media, positioning your ad in their feed.